Source: www.lycra.com

1958 DuPont Invents "Fiber K"
Soon to be trademarked as LYCRA® - and proves a little fiber's good for the fashion diet.

1959 Smooth Move
LYCRA® replaces rubber in corsets for a more natural, more comfortable look.

1960 They Get It!
The world is sold on the benefits of LYCRA® in light-weight and comfortable fabrics.

1962 Hold Everything!
LYCRA® gives a real lift to support hose for the first time.

1974 LYCRA® transforms Swimwear
From wet and droopy to sleek and sensational.

1979 It's Sheer Brilliance
It's sheer brilliance when LYCRA® is added to sheer panty-hose. No more bagging or sagging.

1985 LYCRA® Becomes Standard
LYCRA® becomes standard for athletes like basketball's Michael Jordan and tennis' champ Andre Agassi and a new street look is born.

1993 All Dressed Up
LYCRA® goes all out in clothing designed to go from day to night, from work to play.

1994 Catch The Wave
The new LYCRA® logo introduced to the public and quickly becomes an icon.

1995 Smooth Operator
New LYCRA® Soft adds comfort and soft control to intimate aparrel and really shapes things up.

1996 Let The Games Begin!
LYCRA® Power compression shorts are up and running, helping to reduce athlete's muscle fatigue and improve performance up to 30%.

1997 Flex Those Muscles
Real men do wear LYCRA® and love the freedom it adds to classic men's suits and sportswear.

1998 Women Get A Leg Up
Women get a leg up on health and beauty with LYCRA® Leg Care, sheer, soft graduated compression pantyhose that revitalize legs with every step.

Sweaters seeking style find it with LYCRA®. Comfort and drape and shape retention all add up to knits with a knack for fashion.

1999 We've Got It Covered
The LYCRA® Soft family of fibers extends to ready-to-wear, hosiery, activewear and swimwear for comfort everywhere.

The LYCRA® "Enjoy the Difference" global campaign reaches more women then ever and, for the first time, men and teens.

2000 LYCRA® Shapes The Future
A new book, Millenium Mode, features world famous designers sharing their vision for the 21st Century.

LYCRA® goes underground. A new fantasy spot shot on the subway introduces the "first face" of LYCRA® and brings home the great-stretch-and-so-much-more global brand message.

2000+ With Over 40 Years Of Expertise...
....and innovations in stretch, we're introducing one more: LYCRA® Assured. This trade partnership program will help consumers get the best quality stretch garments at the best value.